Post Archives

Priority 1: Launch New Version of P2

Our goal: update P2 to add capability for multiple instances so that it mirrors the network of P2s that we use ourselves at Automattic.

Key updates

  • New navigation to move between P2s.
  • New search capabilities that span all P2s in the network.
  • New P2 hub that allows users to manage P2 subscriptions.

Design Updates

Iterate on the toolbar navigation and the layout of the pages.

Animate and polish the confirmation screen once you’ve upgraded to P2. We wanted to make it as delightful as possible.


WireframesIn progress
DesignsIn progress
Update Support pagesIn progress
Ship it!


Start date: June 1, 2021
ETA: June 25, 2021

#status-in-progress #product #marketing

Priority 2: Demo Site Content

Our goal: create a new demo that showcases P2’s features and the benefits of running multiple P2s. We want to tell a clear story, free of jargon.

Key content:

  • Showcase P2’s third-party integrations, including Google, Figma, .gifs, video, to-do lists, and project management blocks.
  • Showcase the ways in which we use P2 at Automattic so that users can get a better sense of how P2 can work for them.

How will we use this demo?

We will share this demo site:

  • In live sales calls to showcase the product to prospective customers.
  • On our marketing site, featured prominently.
  • In a “welcome” email to users to help them get inspired.


We will include all of these elements.


Write first draftsIn progress
EditIn progress
Invite team to comment
Link to demo
Ship it!


Start date: June 1, 2021


  • Increase the number of P2s in the wild!

#status-in-progress #marketing

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